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Frederick Andersen
Frederick Andersen

Odense, Denmark

  1. Article for Football Club Article for Football Club — A post-match article from a mid-2018 project detailing events and interviews through videos, pictures and text elements.
  2. Visual Design for IntraVAT Visual Design for IntraVAT — Approved visuals for a great client. We're launching in the beginning of next week! ☄️
  3. Art Direction for RSP Systems Art Direction for RSP Systems — Initial and final art direction for Danish medicinal company RSP Systems, who are developing a uniquely wonderful device for diabetic patients. The device measures your glucose levels without the need of a needle. A visual representation of the prototype is located at the bottom of "Technology"—check it out! The design process went smooth. They were very vocal about the overall design directi...
  4. A product-centered homepage A product-centered homepage — We've already established how incredibly fascinating Le Klint is as a company—and how beautiful their Danish-designed products are. However, they're likewise very proactive and often have the need to communicate a certain message. Therefore it only made sense to encapsulate all of their beauty and innovation on their homepage in a product-centered, communicative fashion. In the example, we ha...
  5. Art Direction for Odense ZOO Art Direction for Odense ZOO — The final revision of the art direction for one of Europas most esteemed zoos – Odense ZOO.
  6. Progressive Web App Progressive Web App — The developers and I are in a hurry. Since Monday we've had a week to design, develop and launch a progressive web app used regularly by 450 companies. The MVP is due Friday. I've spent the last two days exploring the informational architecture and overall aesthetics, meanwhile, one of our backend developers has been structuring the data and erecting the content management system. I've just ...
  7. Art Direction for Kold College Art Direction for Kold College — Kold College is a Danish institution with an educational focus on agriculture and food. I explored a few options in regards to the layout but ultimately landed on a more non-cohesive grid, which spoke to the client's internal beliefs as a school (eg. "No Limits", "Get Loose" and "Be an Explorer").
  8. Landing Page for Railway Landing Page for Railway — A very small on-going landing page where residents of Odense, Denmark can participate in naming the new railway trains expected to be passing through the city in 2020. We did the visuals, user-experience and coding. Brand identity—including typeface, colors and logo—was designed by a third party agency.
  9. A data-informed facelift A data-informed facelift — In anticipation of Le Klint's newest collection of Danish-designed lamps, we're preparing a minor facelift of their 4-year-old platform. Mid next year we'll be pushing for a complete redoing our their codebase and CMS but for now, this will have to suffice. I went with a more enticing and story-driven approach for the product view with a way larger focus on converting the user than previously...
  10. McDonald's McDonald's — I wanted to add some flavour to McDonald's corporate websites.
  11. Art Direction for Odense Renovation Art Direction for Odense Renovation — The final revision of the art direction for Odense Renovation – a waste management company. A few compromises have been made visually, but overall I'm very pleased with the outcome. More function-heavy screens will be uploaded soon. Compare it to the first revision.
  12. About About — Light work.
  13. Article Article — A piece from a smaller redesign task. Large imagery paired with products intuitively made accessible throughout the article.
  14. Projects Projects — Embracing mobile-first with some early design exploration on an exciting design project.
  15. Initial Art Direction for JVB Live Initial Art Direction for JVB Live — Initial art direction for one of Denmarks largest concert organizers I did back in mid-2016. You can get a better feel for it on Behance.
  16. Umbraco Dashboard Umbraco Dashboard — Our development team – and especially our clients – spend most of their time roaming Umbraco's backoffice, when developing features and managing content. I recently had the pleasure of doing the same, and felt like redesigning the visual interface would be a fun UI challenge.
  17. Details for Music Concert Details for Music Concert — A preview of the mobile-optimized concert page I did for one of Denmark's largest concert organizers. You can get a better feel for it on Behance.
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